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About Us

LaVostra began with Jocelyn Maxfield: an active CrossFitter who spends a great deal of her time in the States. She found, when returning home to the UK, that many of her friends were asking where she gets her gym clothing from. The quality and style of the brands she loves abroad stood out, making a much bigger impression than the regular sports brands or high street brands her friends were used to seeing in their home gyms.

From the beginning, our aim at LaVostra was to redefine activewear by bringing these luxurious and high-performance brands to a UK market. LaVostra offers stunning, high-end alternatives to everyday sportswear, with tried, tested and adored activewear from favourite US, Scandinavian and Australian brands such as Lilybod, Naked Princess, Onzie, Nux and more.

Working out is all about fun and self-care, and that extends to the clothing you wear. Whether you’re a runner, a dancer or a pilates goer, we believe workout clothing should not only help you step up your performance, but should feel as fantastic to wear as it makes you look.

We understand the power of high-quality, stylish and functional activewear. The right athletic clothing is empowering, giving you the strength, confidence and inspiration you need to take your workout to the next level.

With a diverse range of styles to suit any woman and any taste, LaVostra is a haven for any fashion-forward fitness fan. From your everyday gym staples to athletic loungewear and trend-led, statement designs, at LaVostra you can discover fitness clothing to help you work out in true style.

Join the LaVostra activewear revolution, and live your best #LVLife.

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